6 Many calls have been made for the chiropractic profession to diversify its workforce, and enhance training to better meet the needs of diverse patient populations. 5 As a result, Millennials operate in environments that not only vertically integrate multiple generations, but also horizontally integrate individuals across national and cultural boundaries. Millennials have been shaped by the forces of globalization, making society increasingly connected and interdependent in terms of economic integration, communication exchange, cultural diffusions, and travel. ![]() To foresee the impact this will have on the chiropractic profession, we must consider the cultural context Millennials have grown up in, and the traits that stem from it. As the workplace places growing value on creativity, innovation, and service experience, Millennials are changing not only how work is done, but why. This opportunity to connect with patients is what attracts many millennials to the chiropractic profession. As a result, this generation strives to connect with the “why”, popularizing numerous books, videos, and programs aimed at connecting individuals with the meaning that underlies choices and more deeply connects Millennials with the work they do. Millennials are bombarded with lists, facts, and data. In an increasingly automated and technology driven society, Millennials face a rate of change unthinkable 60 years ago. 2 The most educated generation to date 3, Millennials are estimated to comprise 75% of the global workforce by 2025 4. The 20 th century is bookended by the Millennial Generation, born between 19, so named because they would first enter the workforce at the dawn of the new millennium. Generation X is individualistic and began the shift away from work-centered lifestyles. They did so at the expense of dual working parents, earning the moniker “latch-key” children. Those born between 19 are referred to as Generation X, a group who benefited from relative political and economic stability. As Boomers are now entering retirement age, they expect to maintain active and vibrant lifestyles. Described as self-assured and goal-centric, Baby Boomers’ expectations and ambitions gave rise to an additional label as the ‘Me Generation’. The Baby Boomers, born between 19, were shaped by the civil rights movement and the Vietnam War. Forged from the Great Depression and two World Wars, Traditionalists are characterized as dedicated, patriotic, and having a strong work ethic. Those born in the first 45 years of the 20 th century are referred to as the Traditionalist generation, and often include sub-generations such as the Silent Generation and the Greatest Generation. Despite this, generational typecasting is common, and can be useful for prognosticating opportunities that lie ahead and identifying capacity to capitalize on them. ![]() 1 Global, cross-cultural and individual differences certainly do exist within generations. The notion of a generation has been defined as individuals within a specific age range who, by virtue of shared national or world events and social trends, embody common experiences, values, communities, and sense of identity. The chiropractic profession of tomorrow lies in the hands of the millennial generation of chiropractors, whose unique strengths and values will ensure vibrant growth and collaboration in the decades ahead. Examples like these bring into focus the acceleration of technology and its impact on social connectedness – two phenomena that in large part distinguish the millennial generation from its predecessors.Īs the JCCA celebrates its 60 th anniversary, the chiropractic profession not only looks back in reflection, but also ahead to imagine what the future holds. While this process may seem nostalgic to some, it is antiquated to young professionals. Subscribing clinicians would wait to receive the JCCA in the mail. A call to the journal editor may have been placed on a rotary telephone, and the submission was mailed using the postal service. They likely wrote research papers by long hand and then typed a final copy on a typewriter, perhaps in carbon copy. ![]() ![]() In the early days of the Journal of the Canadian Chiropractic Association (JCCA), a scientist would spend hours searching the literature in a medical library, and rely on what they learned at professional conferences to inform the context of their work.
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